Look, I really don’t know how to say this, but I have to say it.
It simply demands to be said. But I didn’t say it.
Well, I’ve been saying it, but I have never said it this way.
“You’re an idiot if you want to be great but don’t take a few minutes to read this.”
And to top it all off, when you get to Seth Godin’s blog post, you’ll be an even bigger idiot if you don’t click on his hyperlink, “I wrote this post.”
PS. And by idiot, I only mean the Wikipedia version: “someone who acts in a self-defeating or significantly counterproductive way.”