Try to imagine knowing common sense but not applying it. Uncommon sense is doing what isn’t common, say, exercising, eating well, and resting well. Uncommon sense is also the key to sustainable results.
Disney has uncommon sense to focus on small, seemingly insignificant details that make their brand world famous. Why other companies wouldn’t study this, apply this, and expect similar results is mind boggling.
Insight: There are basic, undeniable models for everything from religion to business to personal.