Try to imagine knowing common sense but not applying it. Uncommon sense is doing what isn’t common, say, exercising, eating well, and resting well. Uncommon sense is also the key to sustainable results.
Disney has uncommon sense to focus on small, seemingly insignificant details that make their brand world famous. Why other companies wouldn’t study this, apply this, and expect similar results is mind boggling.
Insight: There are basic, undeniable models for everything from religion to business to personal.
Google uncommon sense and there’s nothing substantial. But Google common sense and we quickly get Wikipedia’s answer – “sound and prudent judgement based on a simple perception of the situation or facts”.
So, my definition of uncommon sense: “sound and prudent judgement based on a simple perception that humans readily, habitually and abundantly ignore common sense”.
Insight: Knowing is never enough. We must apply knowledge.