The power of not selling

Wide angle shot from last night.
Closeup. The email sender’s name is more important than the subject line. The preheader text is also more important than the subject line.

Matthew Montoya is an email list expert. He has a decade of experience teaching (14k total) businesses globally.

What is mystifying to those of us not on the inside of email list creation, management and improvement, comes across effortlessly with his broad and deep insider experience.

Everything he shared made perfect sense.

Guessing that his message resonated more and had greater credibility because he didn’t try to sell us anything.

Duly noted.

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Worn out cliches

Negotiating 101? Take it or leave it! There’s a number i won’t go below. By a magnitude, it’s the biggest contract ever.

Worn out cliches fall on deaf ears because the repetition and simplicity delude us into devaluing brilliant wisdom.

Being willing to walk away from a remarkable deal that gets watered down through negotiation is the ultimate risk.

Never get bored with the basics.

Seek win-win or no deal.

If you feel you are taking a loss, walk away.

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Not a fan of food pictures

Room service dinner
Eat like you mean it when you travel.

 

Had the willpower to not order cheesecake.

But after the meal, i went to the lobby store for ice-cream – i caved.

Good news/bad news.

Bad news is, they had no ice cream.

Good news is, they had no ice cream.

 

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Five tips for being successful from jeff noel

Disney Keynote Speaker Orlando
On a search yesterday for a special Disney legend’s window on Main Street, USA.

 

Jim Cora Disney Window
A request from Doug Lipp, author of “Disney U”. Google said Jim’s window is above Disney Clothiers (left side).

 

Disney Continuous Improvement
Jim Cora told Doug and Pam Lipp his window is on the right side, on the last block.

 

Disney Keynote Speaker Orlando
Checked every window, on both sides, twice. Stayed for lunch and then the midday Parade.

 

anytime fitness
While biking home from Magic Kingdom, swung into Anytime Fitness to register. Saying goodbye to my old gym – a member there since September 2006.

 

Orlando Swimming pool temp
After school yesterday, we took a dip.

 

work hard
A big part of the bottom line is outworking your competition.

 

Five tips for being successful from jeff noel.

  1. Dream big
  2. Know precisely why your dream is important
  3. Don’t quit your day job
  4. Fall in love with risk and failure
  5. Be different than everyone else in your space

Obviously, narrowing the big picture to only five is challenging.

Your mileage may vary.

Go.

 

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7 tips for your cultural presentation

Disney Customer Service speaker
This is a way of life, a way of being.

7 tips for your cultural presentation:

  1. Your audience can’t wait to hear your exciting news about your Company’s cultural blueprints; your perfect opportunity to Wow them.
  2. An eager audience takes their cue from the presenter (that’s you); paint them an inspiring picture of the future that makes them feel special.
  3. Sales is the transfer of enthusiasm; sell it big.
  4. We are roughly 50/50 between your Company and jeff. Your Company’s focus is the content you’ve created. jeff’s focus is facilitating the application of your content to the audience’s daily life.
  5. You are collectively giving them a gift – a world-class toolkit.
  6. What you’re unveiling is not more work for them, it’s a toolkit to make the work they already do more compelling, focused, and productive.
  7. Bring your workbooks and ensure all attendees do as well.

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