Tag: Storytelling

Market like Nike

Market like Nike…never talk about shoes…

  • Who is Apple
  • What is it that Apple stands for

Apple’s core value is that people with passion are the ones who change the world for the better.

The people crazy enough to think they can change the world are the ones that do.

Summary: market to the human spirit.

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Do You Know Why?

Jack Is Part Of The Story...
Jack Is Part Of The Story...

Things happen that can’t be explained. Happens all the time, doesn’t it? And things happen that can be explained. We often shudder at the revelation of the truth.

And there are things that are both.

I can explain why I’m slowing down and not posting on the weekends. In fact, I already have. But do you really know why?

Telling stories and connecting emotionally are two of the most fundamental, and overlooked, keys to successful branding. If you’re struggling with your brand, it may be that you haven’t put enough thought into it.

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