Knowing you should work out, knowing where the gym is and how much a membership costs, etc, etc…is not the same as being vibrantly healthy, because vibrancy requires that you actually breathe life into your health routine all day, everyday.
So in moving from physical vibrancy to organizational vibrancy, knowing that being decently organized makes a person’s life better…is not the same as putting structure and processes in place, continuously improving, and using that to keep up with the paperwork of life.
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Try to imagine knowing common sense but not applying it. Uncommon sense is doing what isn’t common, say, exercising, eating well, and resting well. Uncommon sense is also the key to sustainable results.
Disney has uncommon sense to focus on small, seemingly insignificant details that make their brand world famous. Why other companies wouldn’t study this, apply this, and expect similar results is mind boggling.
Insight: There are basic, undeniable models for everything from religion to business to personal.