Selling is organized.
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Tag: Selling
The organization of unpredictability
The organization of unpredictability.
The opportunity to spend half my 30-year Disney career delivering Guest Satisfaction to Theme Park and Resort Guests combined with the distinctly unique opportunity through Disney Institute to help many of the world’s most recognized brands transform part or all of their culture is refreshing in a crowded marketplace.
Less (Reality) of this for you:
- Hassle
- Confusion
- Waste
- Frustration
- Silos
- Turnover
- Urgency
- Messy issues
- Mediocrity
- Conformity
- Following
More (Pixie Dust) of this for you:
- Leading
- Focus
- Discipline
- Mastery
- Courage
- Vision
- Involvement
- Accountability
- Commitment
- Loyalty
- Collaboration
- Creativity
- Innovation
- Honesty
- Profit
Benefits (to you & your organization):
- Rethink
- Reprioritize
- Recommit
- Build
- Transform
- Legacy
- Satisfaction
- Hunger
- Hope
- Grit
- Habits
- Truth
- Magic
Legacy (for you & your team):
- Culture
- Transformation
- Leadership
- Mastery
- Growth
- Legacy
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This website is about our home health. To leave this site to read today’s post on my mental attitude website, click here.
On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
USP aka unique selling proposition
USP is also known as “unique selling proposition”.
It’s something that compellingly separates you and your business from the others who are vying for your customer base.
Until recently, i never gave this serious thought even though i’ve always understood the concept theory. Working for 30 years inside a big Company like Disney, there’s a well-oiled corporate marketing team that has one job – to market Disney’s USP.
And they do it brilliantly.
The sudden invitation two days ago to be part of a large, public, Canadian conference (in 14 days) had me scrambling to polish up some marketing sound bites.
And it caused deep introspection on my own unique selling proposition.
How did i become Disney Institute’s highest rated, most requested speaker? How/why was i selected not once, but twice, to receive both of the Walt Disney Lifetime Achievement Awards?
It had a lot to do with my life’s work – 30 years inside Disney – and honing the most complex and sophisticated business secrets.
It also had a lot to do with a passion for keeping things simple (and prioritized), without which, nothing great happens.
Now all i have to do is say all of that in 200 characters, including spaces and periods.
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This website is about our home health. To leave this site to read today’s post on my mental attitude website, click here.
Great By Choice Or Does Your Company (Or You) Stink?
Two compelling book titles in the Dallas/Fort Worth airport a few months ago. We can surmise that being great (left book) is done on purpose, and being bad (stinky, right book) is done by not being on purpose. This is the Midlife Movement and the Midlife Herd in a weird analogy. The truth (in these book titles) is rather harsh, isn’t it. So is midlife.
Next Blog
Just Give Up, OK?
How often do you feel like giving up? Like quitting? Like what you do doesn’t matter? That the effort is too much, the payoff too little?
Received an email today. Compelled to share it. And it wasn’t from a blog conversation, but a LinkedIn connection.
We connected, like people do, and I sent a personal message, like I always try to do, mentioning, “I am selling hope, and it’s free.”
He sent back a reply, which was a little confusing, so I asked for clarification. He said:
“I mean it’s about putting it out there. My dad’s quote (and every dad’s?) – You’ll only get out of life what you put in …Keep selling hope – we all need it.”
Did you catch that? What his Dad always told him?
“You’ll only get out of life what you put in.”