Reputation is the first thing people think of when they hear your name or see you. Fellow Boomers, we have the choice to proactively manage a large percentage of these thoughts. How? With our actions. In what we do and what we don’t do. Common sense.
Things happen that can’t be explained. Happens all the time, doesn’t it? And things happen that can be explained. We often shudder at the revelation of the truth.
And there are things that are both.
I can explain why I’m slowing down and not posting on the weekends. In fact, I already have. But do you really know why?
Telling stories and connecting emotionally are two of the most fundamental, and overlooked, keys to successful branding. If you’re struggling with your brand, it may be that you haven’t put enough thought into it.