There’s an art to not giving up and here’s the secret sauce jeff noel has rehearsed not giving the same speech twice for over a decade There’s an art to not giving up and here’s the secret sauce: Don’t give up! Yeah, it’s not what any of us wants to hear. It’s also not false. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.