Push the limits as far as you can, but A driving thought…Apple’s logo – Apple is not a fruit company. The vision to the graphic designer was this simple: Please uses circles, curves, red, black and yellow. Push the envelope as far as you can push it without crossing any lines. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.