In the end, what matters? Staff Sargent Jeff credited his war survival on his Boy Scout training Prepared. For Life. The Boy Scout tagline. Any parent’s tagline too, right? In the end, what matters? Counting today, three days left in 2012. What really matters at the end of the year? At the end of our lives? Can we look back and say we were happy? Did we love? Were we loved? That’s it. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.