Every Day Matters JC Penney ran a marketing campaign some time ago. I was just reminded of it. Every Day Matters. Yes it does, doesn’t it? Carpe diem, jeff noel 🙂 By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.