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Make It Simple

How being organized can make paying for something, well, art

Apple Store App Easy Pay
Easy pay is art, ridiculously remarkable

 

Apple is making being organized an art form. Yesterday’s visit to the Apple store revealed a new process available to iPhone 5s users. You can use fingerprints to unlock your phone so you never again have to tap four numbers.

They allow you to use fingerprint recognition to use the Apple Store App. It goes like this:

  • visit Apple Store
  • pick a product off the shelf
  • use Apple Store App to scan the barcode
  • pay using the App
  • walk out
  • no human interaction is required
  • self-service to a whole new (remarkable) level

Remarkable.

Art.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.