And by stuff, he means everything Had the opportunity to get a personal tour inside USATF’s HQ HQ means Head Quarters. The place where the most important people and stuff reside. And by stuff, i mean everything, including our attitude about our responsibility to remain vibrantly healthy. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.