The power of not selling

Wide angle shot from last night.
Closeup. The email sender’s name is more important than the subject line. The preheader text is also more important than the subject line.

Matthew Montoya is an email list expert. He has a decade of experience teaching (14k total) businesses globally.

What is mystifying to those of us not on the inside of email list creation, management and improvement, comes across effortlessly with his broad and deep insider experience.

Everything he shared made perfect sense.

Guessing that his message resonated more and had greater credibility because he didn’t try to sell us anything.

Duly noted.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.