Marketing yourself and managing external perceptions is a balancing act (photo: Graduate degree from world famous customer service curriculum.) In real life none of the letters in JEFF NOEL are ever capitalized. Ever. And in real life, those are the only shoes the other wears. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.