Is this the revolutionary new way to make our experience incredible? A gold twist tie from a real apple wrapped in plastic in a cafeteria Is this the revolutionary new way to make our experience incredible – making our experience so incredible as to make it remarkable? Well, that and the consistently exceptional service from the amazing Apple employees. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.