Don’t give up (ever) (ever, ever) What was once revolutionary and remarkable no longer is, because people refused to quit. Don’t give up (ever) (ever, ever). No, seriously. Sounds elementary, and yet it’s life’s absolute biggest challenge. Knowing the enemy’s face works in our favor. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.