What is this blog about? HQ. The big Box surrounding the other four is HQ. This blog has always been about HQ. Headquarters. The place where we dwell. Where all our important stuff is. It’s about being decently organized and making good decisions. Based on the logical assumption you are the CEO of You, Inc. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.