Burning desire for what? burning desire to be a great role model… Burning desire for what? If someone asked, “What’s your burning desire?”, what would you say? Next Blog Answer: To be a great dad. And you? By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.